Cabelas is one of those stores you can go into and get lost for hours, it is truly the outdoorsmen’s heaven. With an incredibly large range of items for sale at very fair prices, it is a one stop shop for anything related to the outdoors. And to that the fact that their employees are highly knowledgeable and always eager to help and you have one heck of a store. Now, Cabelas has gone one step further and have a store survey you can fill out at www.cabelas.com/retailsurvey so that they can work to improve even more. If you’ve recently shopped at Cabelas, be sure to take it.
About Cabela’s Inc.
Leading the industry as a retailer of camping, hunting and fishing equipment, as well as footwear and apparel, company got it’s start back in 1961. It started as a simple classifieds article posted by Dick Cabella in a Casper, Wyoming newspaper. Having purchased a collection of fishing flies, and taken them back to his small home town of Chappel, Nebraska, he thought a small newspaper ad would be the easiest way to turn a profit from his investment. The first Cabela’s article simply read: “12 hand-tied flies for $1.” Orders were taken by Dick and his wife Mary from around their kitchen table. This was the first step increating the now half-billion dollar empire it has grown to today. In 1962, the growing orders from their now established inventory and mailed lists demanded a warehouse to keep up. Starting as a small backyard shed, by 1964 the business inhabited the basement of his father’s furniture store. By this time they had also hired Dick’s brother Jim into the operation, as they dedicated full time status to the venture.
Three years, and three upgraded space moves later, found the family venturing out of their home town for the first time to Sidney, Nebraska, where an old John Deere building had opened up. They were able to purchase the 50,000 square foot building for a modest price in 1969. However, this was out grown by the mid 1980′s, and they packed up and moved again to a former Rockwell International Plant in Kearny, Nebraska. By this time their internally produced catalogue was booming, they had their own telemarketing facility in house, and this also became the sight of Cabela’s second retail store. Throughout the 1990′s, business continued to thrive, and several more retail stores were opened throughout the mid-west, even becoming tourist attractions with their detailed displays. The company went public in 2004 after partnering with Maiden Mills in late 2002 to launch a new clothing line. Today finds them with retail stores throughout not only the midwest, but Texas, Louisiana, and even New Jersey, with their catalougs being shipped to 41 states and 120 countries. And it all started from a simple one line ad in a small town newspaper. Who would have known?