Burger King, home of the whopper and other delicious food, has created a means for customers to provide feedback regarding their dining experience by taking the survey at www.mybkexperience.com. It’s a great way to help Burger King improve their services so we strongly suggest you provide feedback.
About Burger King
Burger King, one of the greatest fast food franchises in the world was founded in 1954 by successful businesses men, James Mclamore and David Edgerton who were very experienced in the fast food industry. They spent many years in the restaurant business and saw a potential in their assembly-line based production system. They believed that the innovation of this production system coupled with the basic philosophy of providing customers with quick service and quality food at affordable prices, would be a money-maker.
Their first outlet was established in Miami, Florida. At that time however, the fast food joint was not called Burger King. Instead, it was called Insta Burger King since the ownersw wanted to emphasize their key selling point that their food service was fast and their food products could conveniently be consumed on the go.
According to records, the first Burger King restaurant sold burgers for just 18 cents each.
Today’s popular Whopper sandwich was introduced in 1957 and created a sensation. In no time it became the company’s flagship product. To this day, burger lovers enjoy the Whopper’s fire-frilled flavor.
One of the key factors that helped catalyzed the company’s growth and expansion is franchising. By 1961, the founders had already acquired the national franchise rights for the corporation.
Burger King is also the first burger joint to include indoor eating areas in their branches. This began in 1967.
Burger King’s original logo was referred to as the “Bun Halves” since it simply featured the company’s brand in red color, sandwiched in between buns. It made it first debut in 1969. In 1999, it was replaced by a cooler, blue swirl logo.
Burger King today has become synonymous to flame-broiled burgers. Aside from its popular Whopper, it also offers fish sandwiches, chicken sandwiches, onion rings, French fries, chicken fries, fresh salads, and Croissanwiches for breakfast.